BlackRock LTPC has acquired the luxury fragrance brand House of Creed. Creed was advised by Dyens & Co.

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BlackRock Long Term Private Capital has reached agreement with Mr. Olivier Creed to become the new majority shareholder in Creed, the luxury fragrance company, for an undisclosed consideration.

Creed was advised exclusively by Dyens & Co. in this transaction.
 

PRESS

BlackRock Long Term Private Capital to Invest in Luxury Fragrance Company Creed in Partnership with Industry Leading Executive Javier Ferrán

House of Creed Receives Majority Investment from BlackRock LTPC

Creed Fragrances Sold to BlackRock LTPC, Diageo Chairman Javier Ferrán

 
beautyMichel Dyens